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The preaching of Pastor Joe Jacowitz is marked by a strong commitment to historic, Reformed Baptist theology and a direct, expository, and deeply urgent style. Having served as the pastor of Christ Bible Church in California since 1990 and as the president of FirstLove Ministries, he preaches from a deeply rooted commitment to Sola Scriptura (Scripture Alone).

FirstLove Ministries (first called FirstLove Publications) was established in 2006 as a ministry of Christ Bible Church with the publication of a book on missions called, The New Testament Missionary. This book was freely distributed across the United States and around the world to English-speaking countries. Since then, the Lord has expanded our ministry and borders in five countries on three continents. In April 2025, FirstLove Ministries formed a new non-profit corporation under the Leadership of a Board of Directors and Officers in order to continue to expand our ministries of Publications, Missions, Radio, and Grace Bible University throughout the world.

The goal of our ministry is to facilitate the advancement of the glorious gospel at home and abroad, without charge and without compromise. But even more importantly, we exist for one reason: to bring honor and glory to God. And part of that goal to bring honor and glory to God is through the proclamation to the world of who He is and what He has done. We are singularly minded to achieve this one goal: “That his name be great among the nations” (Mal. 1:11).

Our strategy consists of proclaiming the gospel through the spoken word and written word in a number of different capacities, as well as using technology in order to facilitate communications in telling others about Christ.

Pure Life Ministrires has been a pioneer in dealing with sexual addiction and its consequences for over 40 years. During that span of time thousands of people have found freedom through our counseling programs and teaching materials.